Hada no Kimochi Series

A research and development initiative by Lion Corporation focused on beauty skincare technology. It promotes innovative product development utilizing enzymes, microorganisms, and natural plant extracts. Playing a crucial role in Japan's household cosmetics market, it has created numerous trusted consumer products that address diverse skincare needs.

Kanebo's diverse beauty products including skincare, makeup, and body care tailored to different skin types and ages. Reflects Japan's advances in beauty science and enjoys high consumer esteem.

Kose is a major Japanese cosmetics manufacturer with diverse products including skincare, makeup, and haircare. Known for collaborations like Sailor Moon-themed products. It continues growing in Asian markets with global expansion.

Kanebo's cosmetics brands established since 1887, fusing traditional Japanese beauty concepts with modern technology. Supported by many women for skin improvement and beauty realization, Kanebo is a leading Japanese cosmetics company highly regarded both domestically and internationally.

Kao's skincare and body care brand developed since the 1980s with a 'clean and fresh' concept. Renowned for cleansing sheets and UV protection products, maintaining significant market share in Japanese household products. Strong brand recognition extends throughout Asia with consistent product quality and innovation.

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.