Kanebo Kate

Rohto Pharmaceutical's drugstore skincare brand offering effective formulations at accessible price points. Features active ingredients like hyaluronic acid and niacinamide developed leveraging pharmaceutical expertise. Dominates the affordable luxury skincare segment with proven efficacy and widespread retail availability.

An umbrella term for the Japanese beauty philosophy emphasizing simplicity, quality, and scientific rigor. Distinguished from K-Beauty by its 'subtractive aesthetics' and commitment to high-performance ingredients, J-Beauty is establishing itself as a global beauty trend.

A skincare brand by Rohto Pharmaceutical focused on hydration and simplicity. The Hada Labo Hyaluronic Acid series is iconic, emphasizing minimalist yet effective skincare routines. Highly regarded across Asia-Pacific, it embodies Japan's philosophy of straightforward, ingredient-focused beauty solutions without unnecessary additives.

Rohto Pharmaceutical's highly hydrating lotion series featuring hyaluronic acid. Known for delivering moisture deep into the skin at affordable prices, it became a massive hit across Japan and Asia. Essential in many beauty enthusiasts' skincare routines, representing the intersection of efficacy and accessibility.

A beauty trend utilizing traditional Japanese matcha for skincare formulations. Matcha's catechins, L-theanine, and chlorophyll provide potent antioxidant benefits for anti-aging. The ingredient is increasingly incorporated into skincare and makeup products, appealing to health-conscious consumers seeking natural, heritage-based beauty solutions.

A skincare brand developed by Rohto Pharmaceuticals. Centered on moisturizing toner formulations containing hyaluronic acid, it has earned high acclaim not only in Japan but across Asia. Characterized by simple yet effective formulations, it also offers comprehensive product lines for sensitive skin.