Lion Corporation

A shampoo brand by Lion featuring high-concentration cleansing ingredients. Utilizing nanotechnology, microscopic particles penetrate deep into pores for thorough scalp and hair cleansing. With diverse product lines for both men and women, it dominates the Japanese shampoo market.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.

A cosmetics and health food company founded by Kenji Ikemori in Yokohama in 1980. As the pioneer of 'additive-free cosmetics,' FANCL has consistently focused on developing preservative-free products. Its Mild Cleansing Oil has sold over 100 million bottles. The company became a subsidiary of Kirin Holdings in 2021, expanding its wellness-focused product lines.

A category of skincare products utilizing hot spring water and mineral components from Japan's renowned onsen. Lotions and serums incorporating thermal water from famous springs like Beppu, Kusatsu, and Hakone are increasingly popular. Scientific validation of onsen's skin-beautifying effects has driven product development, creating a uniquely Japanese beauty category at the intersection of bathing culture and cosmetics.

Kanebo's diverse beauty products including skincare, makeup, and body care tailored to different skin types and ages. Reflects Japan's advances in beauty science and enjoys high consumer esteem.

Kose is a major Japanese cosmetics manufacturer with diverse products including skincare, makeup, and haircare. Known for collaborations like Sailor Moon-themed products. It continues growing in Asian markets with global expansion.