Mandom Men's Grooming Division

Beauty and care product division of Lion Corporation, founded in 1891. Develops beauty product lines extending from detergents like Nanox. Maintains high market share in hair and skincare, supporting daily beauty habits of Japanese consumers. Leads the industry in cleaning ingredient research and development.

Mandom's men's grooming product line. Since its launch in the 1970s, it has established new standards for men's hair styling products and skincare. Responding to barber styles and modern hair styling needs, it has gained high acclaim across Asia.

A deep-penetrating hydration series developed by Rohto Pharmaceutical. Its core innovation lies in molecularly reduced hyaluronic acid and collagen that penetrate deeper skin layers. Leveraging the pharmaceutical company's credibility and scientific rigor, Hadalabo gained consumer trust and widespread adoption across Asian markets.

A men's grooming brand by Mandom offering hair styling products, antiperspirants, and skincare solutions. Combining American sophistication with Japanese quality standards, it appeals strongly to young male consumers. Known for diverse styling product variations enabling hair freedom, it maintains strong popularity across Asian markets.

A skincare brand by Rohto Pharmaceutical focused on hydration and simplicity. The Hada Labo Hyaluronic Acid series is iconic, emphasizing minimalist yet effective skincare routines. Highly regarded across Asia-Pacific, it embodies Japan's philosophy of straightforward, ingredient-focused beauty solutions without unnecessary additives.

Rohto Pharmaceutical's highly hydrating lotion series featuring hyaluronic acid. Known for delivering moisture deep into the skin at affordable prices, it became a massive hit across Japan and Asia. Essential in many beauty enthusiasts' skincare routines, representing the intersection of efficacy and accessibility.

A skincare brand developed by Rohto Pharmaceuticals. Centered on moisturizing toner formulations containing hyaluronic acid, it has earned high acclaim not only in Japan but across Asia. Characterized by simple yet effective formulations, it also offers comprehensive product lines for sensitive skin.