Midori Traveler's Notebook

A stationery brand captivating stationery enthusiasts worldwide with the Traveler's Notebook and MD Notebook. The leather-covered Traveler's Notebook embodies the culture of travel and journaling, achieving cult-like popularity with communities around the globe.

The 'Hobonichi Techo' planner by Almost Daily Itoi Newspaper (Hobonichi Kankō). Features a simple one-page-per-day format and distinctive cover designs. Allows free user customization, establishing a personalization culture. Leads Japan's analog planner movement with international popularity.

Hobonichi Techo by Nearly Daily Itoi Newspaper emphasizes 'recording culture' for daily thoughts and schedules. With simple, user-friendly design supported by enthusiasts domestically and internationally, it redefines notebook culture and influences the stationery industry.

The official Japanese distribution of Lamy, a premium German writing instrument brand. Its simple and sophisticated design achieved major market success in Japan. Primarily among younger demographics, it has expanded fountain pen culture and brought modern design writing instruments to Japan's stationery industry, becoming an iconic brand.

A dot-grid notebook series from French paper manufacturer Rhodia. Through integration with Japan's notebook culture, it gained popularity especially among creative professionals and business users. Praised for usability and quality, it introduced a new option to Japan's notebook and planner culture as a European brand.

A customizable leather-cover notebook system released by Designphil (Midori) in 2006. Its simple structure allowing freely interchangeable refills and the naturally aging leather texture have won devotees among journal enthusiasts worldwide. The Traveler's Notebook embodies the Japanese culture of 'writing' to record travel and daily life, becoming a cult stationery product.