Shiseido Foundation Technology

A makeup brand by Shiseido emphasizing dramatic color expression with extended wear properties. Deeply understanding Japanese women's makeup needs, Maquillage develops practical products suited for office and professional environments. It has achieved high brand recognition both domestically and internationally through its focus on reliable, long-wearing formulations.

A facial essence manufactured by SK-II, owned by Procter & Gamble. Containing a unique yeast-derived ingredient called Pitera, it delivers skin clarity and smoothness. It achieved explosive popularity in Asia, particularly China, becoming one of Japan's most representative cosmetic products.

A cosmetics and health food company founded by Kenji Ikemori in Yokohama in 1980. As the pioneer of 'additive-free cosmetics,' FANCL has consistently focused on developing preservative-free products. Its Mild Cleansing Oil has sold over 100 million bottles. The company became a subsidiary of Kirin Holdings in 2021, expanding its wellness-focused product lines.

Fancl's additive-free supplements and cosmetics aiming to extend healthy lifespan while maintaining beauty. Earning consumer trust through philosophy of no preservatives or added fragrances.

Orbis's flagship men's skincare line (under Pola-Orbis Group). It pioneered Japan's men's beauty market by focusing on hydration-oil balance for male skin. With its scientific and straightforward approach, it significantly elevated skincare awareness among Japanese men, establishing grooming as a mainstream practice.

A research and development initiative by Lion Corporation focused on beauty skincare technology. It promotes innovative product development utilizing enzymes, microorganisms, and natural plant extracts. Playing a crucial role in Japan's household cosmetics market, it has created numerous trusted consumer products that address diverse skincare needs.

A fragrance-free, additive-free skincare series developed by FANCL. Its philosophy emphasizes drawing out skin's inherent potential through minimalist formulations. As a pioneer introducing additive-free beauty to Japan since the 1980s, FANCL earned strong trust from sensitive-skin consumers. It leads the minimalist skincare movement with a focus on simplicity and purity.