Industrial & Brand IPBeauty

SK-II

Popularity

Overview

A luxury skincare brand developed by Shiseido using the proprietary ingredient Pitera. It's globally acclaimed for its concept of revealing skin's natural beauty. It has gained overwhelming support in Asia, particularly establishing itself as a top-tier brand in the Chinese market.

Last catalogued:2026-04-28Editor: JAPAN IP CATALYSTEditorial policyReferences: See web links below

Note: This content was generated as an idea by our editorial AI from public sources.

Metadata

Category:Industrial & Brand IP

Subcategory:Beauty

Location:Chuo, Tokyo

Time Period:1980-present

Influence:Global

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luxury skincare Pitera SK-II

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Discovered: SK-II!

A luxury skincare brand developed by Shiseido using the proprietary ingredient P…

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SK-II, under Shiseido, is a luxury skincare brand featuring Pitera, a proprietary fermented ingredient. Its essence for skin luminosity is highly valued across Asia-Pacific, symbolizing Japanese beauty science. Used by celebrities and beauty enthusiasts, SK-II holds a significant position in the premium beauty market globally.

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SK-II's signature luxury essence representing the line's excellence. Uniquely formulated with Pitera, a naturally-derived ingredient, enhancing skin transparency and flexibility. Extremely popular across Asia, becoming a status symbol particularly in the Chinese market. A product exemplifying the fusion of Japanese beauty science and tradition.

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SK-II

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IPs in Chuo, Tokyo

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