SUQQU Cushion Foundation

The convergence of Japanese beauty science and K-Beauty has created new trends reshaping Asian cosmetics. Products like BB creams and sheet masks have mutually influenced both markets, establishing new regional standards. Japanese technology innovations have been adopted by Korean brands, while K-Beauty trends reciprocally influence Japanese product development.

A cosmetics brand founded by makeup artist Shu Uemura, known as a pioneer of cleansing oil. The brand pursues the fusion of art and beauty and is highly regarded by professionals worldwide.

A luxury makeup brand launched by Kanebo Cosmetics in 2003. Its name derives from the Japanese concept of standing tall with beautiful posture. SUQQU introduced a unique facial muscle massage skincare method and is celebrated for its sophisticated eyeshadow palettes with refined color engineering, gaining a devoted following among makeup artists globally.

A premium skincare brand by Procter & Gamble. Its Genopptimizer featuring proprietary Pitera ingredient delivers skin improvement. Particularly valued in Asian markets, it is recognized as a Japanese-origin premium beauty product.

Shu Uemura's luxury makeup brand balancing color theory with skin gentleness, highly valued globally. It spreads Japanese aesthetic sense and technology worldwide.

HABA's signature skincare oil derived from deep-sea shark squalane. Known for its simple formulation and superior penetration, it represents Japan's natural skincare philosophy. Versatile for face and body use, balancing gentleness with efficacy. A beloved brand embodying Japanese beauty principles both domestically and internationally.

Pola's premium skincare line focusing on 'Biological Age' to address aging at the cellular level. Combining cutting-edge beauty science with Japanese philosophy, this series has earned recognition from beauty professionals worldwide. Known for its innovative formulations and results-driven approach to skincare.