Samurai Street Fashion

A fashion brand founded by Jun Takahashi in 1990. Known for its unique worldview that fuses punk spirit with Parisian haute couture techniques. Under the slogan 'We make noise, not clothes,' the brand continues to express self-identity and social messages through fashion.

A streetwear brand founded by NIGO in Harajuku in 1993. Its ape icon and 'ABC Camo' camouflage pattern gained worldwide popularity, projecting Japanese street culture onto the global stage. With deep ties to hip-hop culture, it stands as a landmark achievement among Japan-born streetwear brands.

Japanese streetwear brands represented by A BATHING APE, UNDERCOVER, NEIGHBORHOOD, and sacai. The style broadcast from Ura-Harajuku to the world reinterprets American street culture through a uniquely Japanese sensibility. It continues to wield influence as a pioneering force in the fusion of high fashion and street culture worldwide.

A streetwear brand founded by NIGO in Ura-Harajuku in 1993. Iconic for its camo Shark Hoodie and Ape Head logo, BAPE pioneered the limited-edition queue culture in fashion. Its connection to hip-hop culture propelled it to global fame, with fans including Pharrell Williams. BAPE is a pioneering brand that introduced Japanese streetwear to the world stage.

Culture surrounding the kimono, Japan's representative traditional garment. Encompasses a holistic style including accessories like obi, obi-jime, and zori. Worn for important life ceremonies including coming-of-age, graduation, and weddings, expressing Japanese aesthetics and seasonal sensibility.

A Tokyo-based streetwear brand established in 1994 by designer Shinya Watanabe. Known for designs merging motorcycle culture with Japanese traditional craftsmanship. Through Harley-Davidson licensing and collaborations with Adidas, Neighborhood has gained international recognition as a bridge between street culture and heritage design.