Hanami

A uniquely Japanese tradition of gathering and celebrating under blooming cherry trees in spring. Originating among Nara-period aristocracy, it has become a beloved national pastime. The cherry blossom front sweeps northward across the country, drawing international visitors in large numbers.

A traditional Japanese spring custom of eating and drinking under cherry blossoms. Originally an observance of plum blossoms in the Nara period, it shifted to cherry blossoms during the Heian period. As the cherry blossom front moves northward, hanami takes place across Japan, embodying the Japanese aesthetic sense of 'mono no aware'—finding beauty in transience.

The traditional Japanese custom of appreciating cherry blossoms. While plum blossom viewing existed in the Nara period, cherry blossoms became the focus from the Heian period onward. Held nationwide from March to April, the custom of gathering beneath cherry trees is an important annual social event. Hanami symbolizes the Japanese sensitivity to nature's fleeting beauty.

A traditional Japanese event held on the day before the start of spring, where soybeans are thrown to drive away evil spirits with the chant 'Demons out, good fortune in.' The custom of eating ehomaki sushi rolls has also spread nationwide. As a seasonal purification ritual, grand bean-throwing events are held at shrines and temples.

Traditional customs and culture related to Japan's winter. Many practices root in seasonal change, such as eating pumpkin on winter solstice and year-end rituals. Winter enjoyment culture developed through snow festivals and onsen hot spring culture. Traditional crafts utilizing winter materials like ice and snow exist. Seasonal consciousness based on ancient agricultural calendars remains embedded in daily life.

Japan's summer fireworks festival culture. Held across the country—including the Sumida River, Nagaoka, and Omagari festivals—the pyrotechnic artisans' skills are considered the world's finest. The scene of enjoying fireworks in yukata is the quintessential Japanese summer landscape, with evolving colors and techniques continuing to captivate audiences annually.

The traditional Japanese pastime of viewing autumn foliage. With over 1,000 years of history, appearing in the Man'yoshu anthology, famous spots such as Kyoto's Arashiyama, Nikko, and Mount Takao painted in red and yellow symbolize Japanese autumn. Illuminated nighttime foliage captivates tourists with its fantastical beauty.