Noboribetsu Onsen

Japan's northernmost island, celebrated for its vast natural landscapes and rich food culture. From the lavender fields of Furano to the UNESCO World Natural Heritage site of Shiretoko and world-class powder snow ski resorts, Hokkaido offers year-round tourism appeal complemented by acclaimed seafood and local cuisine.

Hokkaido's premier hot spring resort, nicknamed the 'Department Store of Onsen' for its nine different spring types. The Jigokudani (Hell Valley) with rising steam and sulfur scents conveys nature's overwhelming power. Welcoming about three million visitors annually, it excels at hosting international tourists.

Hokkaido's largest hot spring town called 'the department store of onsen' with 9 water types. The Jigokudani valley's fumaroles are stunning. The demon-themed town has unique attractions.

A geothermal landscape culture in Noboribetsu Onsen, Hokkaido, where sulfur-rich volcanic zones are developed as tourist attractions. Historically avoided as dangerous areas in the Edo period, they were mythologized as 'Hell' with modernization in the Meiji era. The geological rarity of concentrated diverse spring types and the aesthetic value of turbid, boiling landscapes converge. It exemplifies the modern Japanese tourism pattern of aestheticizing dangerous nature through mythological framing.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.

A 1,300-year-old hot spring town in northern Hyogo. Seven public bathhouses are scattered along charming willow-lined streets, and the custom of strolling between baths in yukata and geta is the signature experience. Also known as the setting of Shiga Naoya's literary work 'At Kinosaki.'