Noto Peninsula Hot Springs

A small hot spring resort in Yamanouchi, Nagano Prefecture. Featuring approximately 80 traditional inns, it is known for its unique 'yumeguri' tradition where guests bathe in nine public bathhouses. Renowned for its old-fashioned charm and rustic atmosphere, it attracts many backpackers and younger tourists seeking an authentic onsen experience.

A representative hot spring resort of the Izumo region in Matsue, Shimane Prefecture. Known for skin-beautifying properties since mythological times, counted among Japan's oldest onsen. Positioned along the Hii River, it retains classic hot spring town atmosphere. Features gentle sulfate waters, renowned for skin-friendly properties. While lesser-known nationally, it is deeply cherished locally.

One of Japan's premier hot spring resort areas, accessible in roughly 90 minutes from Tokyo. Boasting over 20 types of spring water alongside attractions such as Lake Ashi, Owakudani, and the Hakone Museum of Art, it welcomes approximately 20 million visitors annually.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.