Plum Blossom (Ume Matsuri)

Hydrangeas bloom vibrantly during the rainy season, especially popular at temple settings such as Meigetsuin and Hasedera in Kamakura. The sight of rain-kissed hydrangeas has become a beloved seasonal landscape symbolizing Japan's tsuyu rainy season.

Wisteria blooms from late April to May, creating purple curtains on trellises at renowned spots like Ashikaga Flower Park and Kawachi Fujien. Social media has spread their beauty worldwide, making them increasingly popular with international visitors in recent years.

A spring flower park with fantastical great wisteria trellises. The only Japanese site selected as CNN's 'Dream Destination.' The illuminated wisteria shower is breathtakingly beautiful.

A traditional Japanese early-summer custom of watching fireflies emit their ethereal glow along pristine streams at night. Also a symbol of environmental conservation, firefly festivals are held across the country. It offers a uniquely Japanese seasonal experience of living in harmony with nature.

A traditional Japanese custom of appreciating the harvest moon on the 15th night of the eighth lunar month. The practice of offering pampas grass and tsukimi dango while admiring the moon traces back to Heian-period aristocratic culture. It is an elegantly Japanese way of savoring long autumn evenings.

Rice terraces at locations like Hoshitoge in Niigata and Maruyama Senmaida in Mie are cherished as quintessential Japanese landscapes. The flooded paddies of early summer and golden ears of autumn create stunning seasonal vistas that captivate visitors.