UCC Coffee

Asahi revolutionized the beer industry with the launch of Super Dry, creating the new 'karakuchi' (dry) beer category. The company has since grown into a global beer manufacturer through acquisitions of international beer brands.

A heritage brand that has led Japan's beer market with Kirin Lager and Ichiban Shibori. In recent years, Kirin has expanded into craft beer and health science, aiming to create health value beyond beverages.

Globally known for Yakult, a probiotic drink containing the Lactobacillus casei Shirota strain. The Yakult Lady home delivery system is a unique business model originating from Japan, now operating in over 40 countries and territories.

Japan's largest tea beverage manufacturer, known for the world's first canned green tea and the Oi Ocha brand. Ito En created the new beverage category of bottled green tea and spread the accessibility of Japanese tea enjoyment worldwide.

A chocolate confectionery by Nestlé Japan. Through a unique regional flavor strategy, over 400 flavors have been released, making Japanese KitKat a must-buy souvenir for tourists worldwide. The wordplay 'kitto katsu' (you will surely win) has also made it a good luck charm for exam students. It is the ultimate example of successful product localization in Japan.

Beverage brands by Suntory spanning whisky, beer, and soft drinks. It leads Japan's beverage industry through diverse product lines. Particularly, improving international recognition of Japanese whisky demonstrated the advancement of Japan's food industry.