Ito En

Green tea beverages manufactured by Itoen. Realizing Japan's traditional green tea culture in modern beverage format. Brands like Oi Ocha enjoy high evaluation domestically and internationally. Supported by health-conscious consumers, contributing to global tea culture development.

Itoen is known for tea beverages like green tea. Through canned tea popularization, it spread Japanese tea culture globally. Valued for quality and health consciousness, popular in Asian markets.

Itoen, founded in 1966, modernizes Japan's traditional tea culture through innovative beverages. Its extensive vending machine network makes tea accessible nationwide. Contributing significantly to promoting Japanese beverage culture, Itoen represents the evolution of traditional tea into convenient contemporary formats.

Asahi revolutionized the beer industry with the launch of Super Dry, creating the new 'karakuchi' (dry) beer category. The company has since grown into a global beer manufacturer through acquisitions of international beer brands.

A heritage brand that has led Japan's beer market with Kirin Lager and Ichiban Shibori. In recent years, Kirin has expanded into craft beer and health science, aiming to create health value beyond beverages.

Globally known for Yakult, a probiotic drink containing the Lactobacillus casei Shirota strain. The Yakult Lady home delivery system is a unique business model originating from Japan, now operating in over 40 countries and territories.