Good Smile Company

Small articulated figures called Nendoroids produced by Good Smile Company. Featuring chibi-style character designs and extensive interchangeable parts, they bring anime, game, and voice actor characters to life. Beloved by global otaku communities, driving limited editions and oshikatsu economy. Established a new segment in the collectible figure market.

A VTuber agency under Cover Inc. As a Japan-born agency, it produced multiple successful VTubers and expanded Japanese VTuber culture globally. Through streaming, merchandise, and collaborations, it built a multifaceted business model that represents modern otaku entertainment infrastructure.

Small articulated figures called Nendoroids produced by Good Smile Company. Featuring chibi-style character designs and extensive interchangeable parts, they bring anime, game, and voice actor characters to life. Beloved by global otaku communities, driving limited editions and oshikatsu economy. Established a new segment in the collectible figure market.

A streaming and content ecosystem centered on Virtual YouTubers (VTubers). Creators using 2D/3D CGI avatars on YouTube and Twitch platforms grow exponentially. Fan donations, Super Chats, and merchandise sales create a new oshi-katsu economy. Exemplifies the fusion of otaku culture and digital streaming.

A concentration of fashion, accessories, and otaku culture centered on Harajuku's Takeshita Street. Home to youth-oriented brands, anime merchandise shops, and fashion retailers. A mecca for otaku women (fujoshi, otaku girls), symbolizing kawaii culture and otaku consumption. A primary source of Japanese pop culture.

A 3D avatar creation software developed by pixiv. Operating at the intersection of VTubing, metaverse technology, and otaku culture, it enables users to freely create original characters. It democratizes fan creation and represents a new phase of 3D-enabled otaku economy and grassroots content production.

The sacred ground of otaku culture located in Chiyoda, Tokyo. It evolved from an electronics district into a hub of anime, manga, and game specialty shops and maid cafes. It is also a tourist destination visited by otaku from around the world.