Takeshita Street Culture

Pop culture-themed cafes operating in Shibuya and Harajuku. Blending colorful kawaii decorations, character merchandise, and otaku-oriented menus, it appeals to otaku female demographics and Instagram culture. Represents the symbolic hub of Shibuya-Harajuku cultural complex.

A 3D avatar creation software developed by pixiv. Operating at the intersection of VTubing, metaverse technology, and otaku culture, it enables users to freely create original characters. It democratizes fan creation and represents a new phase of 3D-enabled otaku economy and grassroots content production.

Small articulated figures called Nendoroids produced by Good Smile Company. Featuring chibi-style character designs and extensive interchangeable parts, they bring anime, game, and voice actor characters to life. Beloved by global otaku communities, driving limited editions and oshikatsu economy. Established a new segment in the collectible figure market.

A Tokyo-based character goods and figure manufacturing company. Produces high-quality figures including Nendoroids and Max Factory products for otaku markets. Through global expansion, it leads the internationalization of Japan's character goods market. Established a successful model integrating fan economy with manufacturing.

A streaming and content ecosystem centered on Virtual YouTubers (VTubers). Creators using 2D/3D CGI avatars on YouTube and Twitch platforms grow exponentially. Fan donations, Super Chats, and merchandise sales create a new oshi-katsu economy. Exemplifies the fusion of otaku culture and digital streaming.

A VTuber agency under Cover Inc. As a Japan-born agency, it produced multiple successful VTubers and expanded Japanese VTuber culture globally. Through streaming, merchandise, and collaborations, it built a multifaceted business model that represents modern otaku entertainment infrastructure.

A multi-purpose cafe format where visitors can freely read vast manga collections. Equipped with internet booths, private rooms, and shower facilities, they also serve as accommodation. Functioning as a refuge for those who miss the last train, they symbolize a unique aspect of Japanese urban life.