Kuromi

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A Sanrio character featuring a rabbit in a red hood. Beloved since its creation in 1975, My Melody has maintained enduring popularity. The anime series 'Onegai My Melody' expanded its appeal beyond children, cultivating a broad fan base.

A golden retriever boy character created by Sanrio in 1996. Recognizable by his signature beret and beloved for his laid-back personality, Pompompurin has won Sanrio's character ranking multiple times. As one of Sanrio's most popular characters after Hello Kitty, he enjoys a broad fan base through themed cafes and extensive merchandise.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.

A portfolio of beloved characters including Hello Kitty and Pompompurin spanning generations. Founded in 1974, Sanrio operates a massive merchandise business exceeding 200 billion yen annually. Represents the epitome of kawaii culture with deep market penetration domestically and globally.

A Sanrio program launched in 2015 enabling young designers and creators to develop original characters with commercialization potential. Serves as an incubator for Z-generation design philosophy and cute aesthetics. Represents a shift toward crowdsourced IP development, where digital-native sensibilities continuously generate new character concepts that reflect contemporary kawaii culture.

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.