Pompompurin

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

My Melody's rival character created by Sanrio in 2005. With her signature black hood and skull mark, Kuromi is mischievous yet secretly girly. Rising to top positions in recent Sanrio character rankings, she has experienced surging global popularity especially among Gen Z, representing Sanrio's ability to create characters that resonate with new generations.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.

A portfolio of beloved characters including Hello Kitty and Pompompurin spanning generations. Founded in 1974, Sanrio operates a massive merchandise business exceeding 200 billion yen annually. Represents the epitome of kawaii culture with deep market penetration domestically and globally.

Boom in cafes themed around anime, game, and manga characters. Both limited-time and permanent locations. Provides immersive experiences through interior design, menu, and merchandise. High social media visibility and tourist appeal. Kawaii culture experience provision format.

Rapid proliferation of character-themed cafes. Hundreds of locations operate in Shibuya, Shinjuku, and Akihabara. Operated by Sanrio, Bandai, and anime-related companies. Featuring limited-time menus, merchandise sales, and Instagram-friendly interiors generating hundreds of millions of yen annually. Primary target is women in their 20s, symbolizing kawaii culture consumption.