Otogicco

A San-X panda character known for its relaxed, droopy expression and lethargic charm. Simple design and laid-back worldview resonate with consumers through stationery and home goods. Currently experiencing revival popularity among Gen Z as a symbol of retro-kawaii aesthetics.

A San-X panda character known for its relaxed, droopy expression and lethargic charm. Simple design and laid-back worldview resonate with consumers through stationery and home goods. Currently experiencing revival popularity among Gen Z as a symbol of retro-kawaii aesthetics.

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.

A popular character series by San-X. With the concept of 'feeling calm in corners,' these introverted and modest characters have won hearts across generations. The franchise has expanded into films and is beloved by both children and adults.

A long-standing Sanrio character debuting in 1989 as an adorable puppy with characteristic round proportions and endearing expressions. Through extensive merchandise and collaborations, it has achieved particular popularity across Asia. As an evolution of character design, Pochacco represents a driving force in contemporary kawaii culture and remains relevant across generations.

A collection of small characters inspired by fantasy worlds. Known for its whimsical and gentle aesthetic, it has built a dedicated niche fan base through character cafes and merchandise. Distinctive for blending digital art with analog warmth. This emerging IP has particular recognition in the Kanto region.

A character brand born from the messaging app LINE. Characters like Brown, Cony, and Sally have been uniquely developed for the Japanese market, with active collaborations and pop-up stores. It stands as a notable success story of digital-origin character business.