Otogikko

A fluffy cat character series created by Japanese illustrator Mofu-sensei. Exploded in popularity through social media from the 2010s, particularly known for short manga on X (formerly Twitter). The series depicts everyday moments through manga format with a wholesome, humorous tone that appeals across age groups and drives merchandise expansion.

A fantasy-themed character IP developed by San-X featuring storybook-inspired characters and whimsical designs. The brand has rapidly expanded through merchandise and collaborations, gaining significant traction among younger audiences. Social media-driven awareness and grassroots community engagement have accelerated its growth trajectory.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.

A popular character series by San-X. With the concept of 'feeling calm in corners,' these introverted and modest characters have won hearts across generations. The franchise has expanded into films and is beloved by both children and adults.

A 'lazy egg' character created by Sanrio. Its unmotivated and listless appearance resonates with modern audiences, gaining global popularity primarily through social media. With a Netflix anime adaptation, it has added a new dimension to traditional kawaii culture.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.