Itoen Beverages

An ion supply drink released by Otsuka Pharmaceutical in 1980. Developed as a sports drink to efficiently replenish ions lost through perspiration, Pocari Sweat is one of Japan's most recognized sports beverages. Its refreshing blue packaging and memorable commercials are iconic, and the drink enjoys widespread popularity across Asian countries.

Japan's largest tea beverage manufacturer, known for the world's first canned green tea and the Oi Ocha brand. Ito En created the new beverage category of bottled green tea and spread the accessibility of Japanese tea enjoyment worldwide.

Green tea beverages manufactured by Itoen. Realizing Japan's traditional green tea culture in modern beverage format. Brands like Oi Ocha enjoy high evaluation domestically and internationally. Supported by health-conscious consumers, contributing to global tea culture development.

Itoen is known for tea beverages like green tea. Through canned tea popularization, it spread Japanese tea culture globally. Valued for quality and health consciousness, popular in Asian markets.

A canned coffee brand launched by Suntory in 1992. With its iconic pipe-smoking man logo and the concept of being 'a working person's companion,' BOSS has defined Japanese canned coffee culture. The 'Alien Jones' CM series starring Tommy Lee Jones has run for over 20 years, making BOSS one of Japan's most beloved beverage brands.

Mayonnaise manufactured by Kewpie. Using high-concentration egg yolks, it achieves rich, creamy flavor. Became an essential seasoning in Japanese cuisine, used in sushi, okonomiyaki, salads, and more. The Kewpie brand represents Japanese seasonings.

Kewpie's mayonnaise and condiments developed through unique methods tailored to Japanese taste. Became national condiment highly popular in Asia, representing Japanese taste culture.