KitKat Hokkaido

Hokkaido's local chicken brand 'Jidori'. Achieving deep-flavored meat through quality feed and clean raising environment. As a regional brand chicken, represents Hokkaido's iconic ingredient. Used in various dishes like yakitori and karaage, representing Japanese poultry culture.

A pork donburi chain originating from Obihiro City, Hokkaido, established in 1956. Featuring thick, sweet-savory sauce with locally-sourced pork, it established the 'tonburi' culture in the region. Currently operating in Hokkaido and the Kanto region, it has gained nationwide recognition from humble regional beginnings and is now established as Obihiro's signature food culture.

A specialty pork bowl restaurant in Obihiro, Hokkaido representing the city's pork bowl tradition. Using locally-sourced pork, it continues cooking methods from the 1960s with distinctive sauce. Evolved from regional comfort food to nationwide recognition, symbolizing Obihiro's food culture and culinary heritage.

A flagship brand of Sapporo Beer, maintaining brewing traditions from the 1890s while offering well-balanced flavor beloved for decades. Represents Japanese beer culture with high international acclaim. Strong presence in canned beer market, symbolizing Japan's beverage culture and brewing heritage worldwide.

A distinctive ramen culture originating in Sapporo, Hokkaido, characterized by soy sauce-based rich pork bone and vegetable broth. Known for toppings like bean sprouts, corn, and butter, it developed in post-war Sapporo. Ramen alleyways like Ramen Yokocho have become tourist attractions, establishing it as Hokkaido's iconic food culture with nationwide recognition.

A major conveyor belt sushi chain originating in Hokkaido, supported nationwide by families due to fresh ingredients and reasonable prices. Operating table-style conveyor systems with diverse menu options including all-you-can-eat styles, it represents Japanese dining innovation. Actively expanding internationally and pioneering new models in casual dining.