Matcha Beauty Powder

A movement applying Kabuki makeup techniques from the Edo period to contemporary beauty culture. Traditional color arrangement and three-dimensional face emphasis techniques using white powder, rouge, and black pigment are applied not only to stage but also to everyday makeup and fashion shows. An IP showing the intersection of Japan's traditional performing arts and modern beauty.

A beauty trend utilizing traditional Japanese matcha for skincare formulations. Matcha's catechins, L-theanine, and chlorophyll provide potent antioxidant benefits for anti-aging. The ingredient is increasingly incorporated into skincare and makeup products, appealing to health-conscious consumers seeking natural, heritage-based beauty solutions.

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A premium skincare brand built around Pitera, a natural ingredient discovered during the sake brewing process. Born from the fusion of Japanese fermentation expertise and cutting-edge science, SK-II is embraced by women worldwide as a truly innovative cosmetics line.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.

A cosmetics manufacturer offering diverse brands including Decorte and Jill Stuart under the theme of 'intellectual, high-quality beauty.' Products like Sekkisei enjoy strong popularity across Asia, making KOSE a leading name in J-Beauty.

A cosmetics brand founded by makeup artist Shu Uemura, known as a pioneer of cleansing oil. The brand pursues the fusion of art and beauty and is highly regarded by professionals worldwide.