Japanese Men's Grooming Culture

A men's grooming and hair styling brand by Mandom, launched in 1986. It has been a driving force in Japan's male beauty market. With diverse product lines including styling agents, shampoos, and waxes, it appeals to audiences from youth to mature adults, becoming a staple in Japanese men's grooming culture.

Japan's unique beauty philosophy combining traditional beauty culture with modern science. Characterized by skincare prioritization, multi-step routines, and natural ingredient use with preventive approaches. Highly valued globally and trending especially in Asia.

Beauty culture originating from Japan. Characterized by skincare emphasis, natural ingredient utilization, and meticulous beauty processes. Leading globally with innovative products like BB cream, sheet masks, cushion foundation. Companies like Shiseido and SK-II expanding worldwide, the most prominent beauty culture in Asia.

Japanese beauty culture emphasizes maintaining beautiful skin through multi-step skincare routines. Products developed from a hydration and prevention-focused philosophy are internationally acclaimed. Innovative products like sheet masks, BB and CC creams have influenced the global beauty industry.

Japan's beauty and skincare culture emphasizing 'hadazukuri' (skin creation). Characterized by meticulous, multi-step skincare routines combining toner, lotion, and serums, it has become a global trend. Representing a fusion of Japanese aesthetics and science, it exemplifies a significant cultural phenomenon.

A category of skincare products utilizing hot spring water and mineral components from Japan's renowned onsen. Lotions and serums incorporating thermal water from famous springs like Beppu, Kusatsu, and Hakone are increasingly popular. Scientific validation of onsen's skin-beautifying effects has driven product development, creating a uniquely Japanese beauty category at the intersection of bathing culture and cosmetics.

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.