Japanese Skincare Routine

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A premium skincare brand built around Pitera, a natural ingredient discovered during the sake brewing process. Born from the fusion of Japanese fermentation expertise and cutting-edge science, SK-II is embraced by women worldwide as a truly innovative cosmetics line.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.

A cosmetics manufacturer offering diverse brands including Decorte and Jill Stuart under the theme of 'intellectual, high-quality beauty.' Products like Sekkisei enjoy strong popularity across Asia, making KOSE a leading name in J-Beauty.

Shiseido's most prestigious skincare and makeup brand. With a French name meaning 'key to skin beauty,' it is a luxury cosmetics line globally marketed as a fusion of Japanese advanced dermatological science and French aesthetic sensibility.

A premium skincare brand by Procter & Gamble. Its Genopptimizer featuring proprietary Pitera ingredient delivers skin improvement. Particularly valued in Asian markets, it is recognized as a Japanese-origin premium beauty product.