Kabuki Makeup Modern Application

Beauty powder products utilizing catechins and L-theanine found in matcha. Notable for antioxidant and skin-soothing properties. Available in diverse product forms including face masks, powder foundations, and skincare mixing powders, becoming a global beauty trend.

A uniquely Japanese nail art expression form developed since the 1990s. Characterized by intricate decorative techniques like 3D nails, gradations, and character motifs, it has shaped global trends centered on Tokyo's Shibuya and Ginza nail salon culture. It has pioneered gel nail development and influenced Asian countries.

Traditional kabuki makeup techniques from the Edo period are being applied to contemporary makeup artistry. Insights from stage makeup—including the color theory of 'kumadori' makeup, techniques for enhancing facial dimension with highlights, and flawless foundation application—are being inherited and adapted by modern makeup artists.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.

A cosmetics and health food company founded by Kenji Ikemori in Yokohama in 1980. As the pioneer of 'additive-free cosmetics,' FANCL has consistently focused on developing preservative-free products. Its Mild Cleansing Oil has sold over 100 million bottles. The company became a subsidiary of Kirin Holdings in 2021, expanding its wellness-focused product lines.

A Japanese luxury cosmetics company founded in 1956. Primarily distributed through department store counters, Albion is known for its Skin Conditioner and Exage series. The company insists on face-to-face counseling sales, offering personalized skincare recommendations that embody 'omotenashi beauty,' achieving exceptional customer satisfaction and brand loyalty.

A restaurant and confectionery brand originating from Japan's first soda fountain, opened by Shiseido in Ginza in 1902. For over 120 years, it has symbolized Ginza's food culture through cuisine and confections that fuse Western cooking with Japanese aesthetics. It represents a pioneering approach of a beauty brand communicating culture through food.