Sanrio Puroland

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A 'lazy egg' character created by Sanrio. Its unmotivated and listless appearance resonates with modern audiences, gaining global popularity primarily through social media. With a Netflix anime adaptation, it has added a new dimension to traditional kawaii culture.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.

A Sanrio character featuring a rabbit in a red hood. Beloved since its creation in 1975, My Melody has maintained enduring popularity. The anime series 'Onegai My Melody' expanded its appeal beyond children, cultivating a broad fan base.

A golden retriever boy character created by Sanrio in 1996. Recognizable by his signature beret and beloved for his laid-back personality, Pompompurin has won Sanrio's character ranking multiple times. As one of Sanrio's most popular characters after Hello Kitty, he enjoys a broad fan base through themed cafes and extensive merchandise.

My Melody's rival character created by Sanrio in 2005. With her signature black hood and skull mark, Kuromi is mischievous yet secretly girly. Rising to top positions in recent Sanrio character rankings, she has experienced surging global popularity especially among Gen Z, representing Sanrio's ability to create characters that resonate with new generations.