Itoen Oi Ocha

A canned coffee by Suntory, launched in 1992. With the brand name 'BOSS' representing strength and masculine appeal, it pioneered the market segment. Primarily distributed through vending machines, it symbolizes Japan's beverage culture. Marketed globally, it is recognized as an iconic Japanese canned coffee brand and influenced international coffee product development.

Japan's first lactic acid beverage launched in 1919, cherished as 'the taste of first love.' Its distinctive flavor, created through double fermentation with lactic acid bacteria and yeast, has been a companion to Japanese palates for over a century.

A food manufacturer that has driven Japan's curry culture with Vermont Curry and Java Curry. House Foods played an enormous role in elevating curry rice to the status of a national dish through the popularization of household curry roux.

A comprehensive spice and herb manufacturer providing essential products for Japanese dining tables, including Golden Curry and wasabi tubes. S&B Foods has shaped Japan's spice culture and contributed to bringing authentic spice products into homes.

A canned coffee brand launched by Suntory in 1992. With its iconic pipe-smoking man logo and the concept of being 'a working person's companion,' BOSS has defined Japanese canned coffee culture. The 'Alien Jones' CM series starring Tommy Lee Jones has run for over 20 years, making BOSS one of Japan's most beloved beverage brands.

A collective term for inexpensive Japanese penny candy and snacks. Hundreds of varieties priced at 10-50 yen each, including Umaibo corn puffs, Baby Star Ramen snacks, and Yochan Squid, form a unique confectionery category. Dagashi shops are an iconic part of Japanese childhood culture, introduced internationally through the anime 'Dagashi Kashi.'

Mayonnaise manufactured by Kewpie. Using high-concentration egg yolks, it achieves rich, creamy flavor. Became an essential seasoning in Japanese cuisine, used in sushi, okonomiyaki, salads, and more. The Kewpie brand represents Japanese seasonings.