San-X

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.

A popular character series by San-X. With the concept of 'feeling calm in corners,' these introverted and modest characters have won hearts across generations. The franchise has expanded into films and is beloved by both children and adults.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.

A popular character series by San-X. With the concept of 'feeling calm in corners,' these introverted and modest characters have won hearts across generations. The franchise has expanded into films and is beloved by both children and adults.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.

A golden retriever boy character created by Sanrio in 1996. Recognizable by his signature beret and beloved for his laid-back personality, Pompompurin has won Sanrio's character ranking multiple times. As one of Sanrio's most popular characters after Hello Kitty, he enjoys a broad fan base through themed cafes and extensive merchandise.

My Melody's rival character created by Sanrio in 2005. With her signature black hood and skull mark, Kuromi is mischievous yet secretly girly. Rising to top positions in recent Sanrio character rankings, she has experienced surging global popularity especially among Gen Z, representing Sanrio's ability to create characters that resonate with new generations.