Horai Cosmetics

A natural luxury cosmetics brand launched by ACRO (Pola Orbis Group) in 2009. THREE combines natural ingredients with cutting-edge technology, advocating for 'authentic personal beauty.' Its minimalist packaging design and environmental consciousness resonate with beauty-conscious consumers in Japan and internationally, representing the evolution of Japanese beauty philosophy.

Beauty therapy utilizing Japan's diverse onsen mineral waters. Different spring types—sulfur, carbonated, iron-rich—offer distinct benefits. Cosmetic manufacturers have developed 'onsen cosmetics' incorporating these waters, creating a new market segment. This fusion of traditional onsen culture and modern beauty science represents an innovative wellness category.

A beauty trend utilizing traditional Japanese matcha for skincare formulations. Matcha's catechins, L-theanine, and chlorophyll provide potent antioxidant benefits for anti-aging. The ingredient is increasingly incorporated into skincare and makeup products, appealing to health-conscious consumers seeking natural, heritage-based beauty solutions.

A plant oil-centered skincare series by Matsuyama Oils, founded in 1879. Utilizing natural ingredients such as soybean and neem oils, it balances environmental responsibility with skin gentleness. Known for rigorous quality control through small-scale manufacturing, it is regarded as a pioneer in natural beauty.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.